Good Mask: AMAZON E-commerce
Project Overview
Collaborated with the account manager, copywriter, and photographer to define project needs and assess the current state.
Challenges
- No graphics showcasing key product features
- Weak differentiation in a crowded market
- Limited brand assets
- Broad, unfocused target audience
Approach
Conducted visual research and competitor analysis to identify industry patterns. Developed a differentiated concept by using an unconventional yellow palette and a casual urban style. This strategy aimed to highlight product benefits while standing apart from competitors.
Tools
- Adobe Illustrator
- Adobe Photoshop
- Amazon Seller Central
Deliverables
- Storefront design
- Product infographics
- Brand story section
- A+ content pages
- Product inserts
Outcome
The project launched successfully with strong client alignment. Sales for The Good Mask Co. grew from $0 to $81k within three months and peaked at over $3M in early 2022.
Product Infographics
Brand Story
A+ Page
Product insert
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