Buynomics Digital Assets

Overview

Buynomics is a SaaS platform optimizing pricing and revenue management for enterprise clients. As the sole designer embedded within the marketing team, I owned end-to-end design production across digital and print touchpoints.

Process

Intake & Discovery: Receive briefs via marketing syncs and Jira, establishing project goals and conducting visual/market research.
Strategy & Iteration: Build initial concepts to ~70% completion before aligning with stakeholders to validate creative direction and messaging.
Refinement & Delivery: Polish layouts, fine-tune copy, and export production-ready assets across print and digital formats.

Role

Designer & Creative Strategist

Deliverables

• Social media ads
• Case study & white paper layouts
• One pagers
• Infographics
• Landing pages – HubSpot
• Content thumbnails
• Print collateral

Tools

• Figma
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• DALL-E / ChatGPT

Linked In ads

Heatmaps

Heatmaps help me design more efficiently and focus attention where it matters most. The images below show the probability of each part of the image being seen. Areas viewed within the first 3–5 seconds are more likely to capture the audience’s attention. Software used: 3M VAS.